BUREAU
A STRATEGIC
COMMUNICATION
CONSULTANCY
About Us
BUREAU is a strategic communication consultancy.We partner with clients on projects that benefit people and the planet in a positive way.How we can help you:We provide trusted advice to help clients manage complex and controversial issues, navigate political and government processes, and build high-performing communication teams.We are experts at navigating complex communication with determination, precision, and the ability to send clear signals even in the most challenging environments.We can help you craft messages that cut through noise and resonate with your audience.We also deliver executive media coaching, specialist writing, and content creation.Our specific areas of policy knowledge and expertise include:Housing and Property
Planning and Placemaking
Natural Resources and Renewables
Social and Environmental Policy
Skills and Innovation
Infrastructure and Economic Development
BUREAU acknowledges the Traditional Owners of Country throughout Australia.
We pay our respects to Elders past and present.
OUR PEOPLE
Andrew Parkinson is Founder and Director of BUREAU.Andrew has spent his career at the nexus of government and industry.As a Government Director of Communications and Media for the last 10 years, he's built and led large, integrated communication teams to deliver award-winning, complex, high-profile policy and program reforms across diverse sectors including: housing, land use planning, precinct development, natural resources, renewable energy, and major infrastructure.Andrew is a trusted adviser to senior executives and ministerial staff, with deep knowledge and understanding of political and government processes, and a reputation for delivering high-quality, high-stakes communication and policy outcomes.Andrew built extensive advocacy, media and public affairs experience early in his career in London, where he led strategic communication, media and government relations campaigns for Britain's leading industry peak bodies for manufacturers and small businesses.
WHAT WE DO
At BUREAU we love to work with clients with interests in the following areas:Embracing a digital future
Exploring the potential of Artificial IntelligenceTackling climate change
Policy and technology to reduce emissionsBuilding effective altruism
Being better at doing goodImproving institutional decision making
Informing solutions to tough problemsDriving productivity through diversity
Investing in people - whoever they are
Services
Talk to BUREAU about bespoke strategic communication support.We operate as your trusted communication business partner.We'll work with your team to develop, frame and deliver communications to the right audiences, using the right channels, at the right time, for maximum benefit.We can help with:Expert communication advice and counsel
Proactive and responsive media handling
Managing and engaging stakeholders
Building reputation and strategic positioning
Employee communication and engagement
Digital and visual content creation
Sustainability and diversity communication
Building communication team capability
Media coaching and training
RECENT WORK
Property Council
We consulted to the Property Council NSW and ACT divisions to develop and implement media strategy and materials ahead of the NSW Budget, the ACT Budget and the ACT Election. We also supported the strategic, proactive and reactive response to current issues to position the organisation as the leading voice on property and housing issues.
Digital Narrative
We were commissioned by Sustainable Solutions Advisory Pty to develop narrative copy for a new website to position the company, its leadership and service offering most favourably to a broad professional audience. We worked closely with the website designer to match the style and tone of the copy to support the company's distinctive and unique brand.
Events and Training
We were invited by the Pacific Islands Forum Fisheries Agency to host a three-day workshop in Fiji for Pacific Island Government communication leaders. The workshop included presentations from one of the world's leading experts in the application and opportunity of Artificial Intelligence for communication professionals.
Housing and Planning
Housing remains a top priority in NSW and the planning system has a vital role in creating the capacity for more homes, in great places, with quality options and more choices for everyone. We led the work to build consistent messaging around the broad range of policies and programs underway to meet National Housing Accord targets.
'Pondi' Beach
Ministers and media were clamouring to get their feet wet and toes full of sand when we leveraged a $1.7 million investment by the NSW Government in a new inland beach. We focused messaging around fun, amenities, and public safety, generating a huge amount of media interest when the beach opened just in time for the school holidays.
Love the Place You Live
We scripted and commissioned this short video to showcase a new narrative bringing together the complex work of NSW Planning's Place, Design, and Public Spaces group. The work required close collaboration with executive leadership to create a quality product that could have an impact with internal and external stakeholders.
Media Team Capability
We built capabilities and systems to help a leading government department field dozens of complex weekly media enquiries, drafting message banks, standard responses, checklists, and providing monitoring and insights to inform continuous improvement and enable the team consistently to meet KPIs for response time and quality.
Everyone Plant One
We led campaign strategy and developed materials, working with Bunnings and with targeted social media influencers to transform state and local government efforts to increase tree canopy across Sydney, helping to meet a planting target of one million trees and promote to a broad audience the many benefits of tree planting.
Guide to Planning
We produced the NSW ‘Community Guide to Planning’, helping the state government provide clarity for the community to better navigate the complexities of the planning system. The document is a user-friendly plain English guide on how the planning system works and how the community can get involved.
Artificial Intelligence
We worked with NSW Planning to develop a communication strategy, media materials and event support to launch a new pilot scheme to help councils reduce manual workloads and leverage Artificial Intelligence to reduce assessment times and deliver more housing as part of a $5.6 million investment.
Parliamentary Hearings
We coached government senior executives on their performance ahead of Parliamentary Budget Estimates, conducting mock hearings, providing them with anticipated questions and answers, drafting messaging, and advising on presentation and techniques to help them handle tough questions.
Pandemic Response
We were commissioned to support NSW Planning with a strategy for the roll out of an award-winning fast-tracked development program during the pandemic for more than 100 projects worth a total $25 billion. We managed all materials including media, imagery, contentious issues, social posts, and reporting.